A hub of the European Digital Media Observatory (EDMO)
In 2023, Google commissioned Ecorys to deliver a report on media literacy research, evaluation and stakeholder engagement. EDMO Ireland was one of the organisations consulted by Ecorys as part of an overview of media literacy in Ireland. The study provided new data and evidence to support Google’s work at country and European levels, gathering and presenting … Read More “EDMO Ireland featured in Ecorys report on media literacy” »
On December 4, 2024, Media Literacy Ireland (MLI) held its annual conference, “Media Literacy for All,” at Google’s Foundry in Dublin. The event brought together experts to discuss the future of media literacy. Keynote address The keynote, “Building Resilience from the Cradle to the Grave”, was delivered by Dr Leo Pekkala from the Finnish National Audiovisual … Read More “Media Literacy Ireland Conference 2024” »
The final days before an election are prime time for dubious information. A last-minute falsehood leaves little time for journalists and fact-checkers to respond. Even if it is debunked quickly, the confusion can shift the narrative around candidates and parties. We all have a critical responsibility to check if information is true before we share … Read More “#GE24: Don’t share until you verify it’s true” »
Ricardo Castellini da Silva has been shortlisted for a Media Literacy Ireland (MLI) Award in the category of Best Community-based Media Literacy Initiative. This recognition highlights Ricardo’s exceptional contributions to the development and promotion of EDMO Ireland’s Workshop in a Box, a resource designed to empower educators in delivering impactful media literacy workshops. Developed as … Read More “EDMO Ireland’s Ricardo Castellini da Silva nominated for a media literacy award” »
In the digital age, information is more accessible than ever. Social media platforms, news websites, blogs, and podcasts provide a constant stream of updates, opinions, and breaking news. A cornerstone of media literacy is comparing sources—a practice essential for uncovering the truth and understanding the broader context of any story. If a piece of information … Read More “GE24: Compare information sources” »
Engagement metrics – such as likes, shares, comments, or views – are not reliable indicators of content quality. Social media and messaging applications make it really easy to share information quickly to large groups of people. In addition, AI-powered technology can also be used to create fake profiles and promote false or inaccurate content, making it … Read More “GE24: Look beyond engagement metrics” »
Visual communication is powerful and appealing because our brains are highly adapted to process and interpret visual information quickly and intuitively. But images can be highly deceptive and, in the context of news and election, images can distort our perceptions of people and issues. It only takes a few clicks to change or enhance visual … Read More “GE24: Look for the whole picture” »
Ahead of the General Election on 29 November, EDMO Ireland and Media Literacy Ireland are promoting a Be Election Smart campaign. The campaign will highlight practical tips to be mindful of when navigating news, commentary, and advertising about the election. Tip #1 Read beyond the headline Reading beyond the headline is essential because headlines are … Read More “GE24: Read beyond the headline” »
EDMO has responded to the pressing need for guidelines on how to design, develop, and implement effective media literacy initiatives. While there is great demand for media literacy and an explosion of media literacy projects, it’s critically important to ensure these efforts are effective. The EDMO guidelines have been designed for use by anyone involved … Read More “EDMO launches Guidelines for Effective Media Literacy Initiatives” »
Over 400 young people from local Waterford schools joined a media literacy conference called ‘Dismiss the Noise’ on 16th October in Waterford City. Organisers included Waterford SLí, the Waterford Youth Information Centre and the Waterford City Libraries, and the Europe Direct Centre. EDMO Ireland’s Dr Eileen Culloty delivered the keynote on media literacy. She noted that … Read More “#DismissTheNoise: Media Literacy for Young People” »
