EDMO Ireland is taking part in the Be Online Smart campaign, a Europe-wide initiative led by the European Digital Media Observatory (EDMO) and its network of 14 national hubs. Running from May 12th to 30th, the campaign aims to help the public understand how algorithms shape what we see online — from social media feeds to news recommendations.
While recommendation systems help users discover relevant content, they can also narrow our information exposure, amplify disinformation, and reinforce existing biases. Be Online Smart encourages people to learn how these systems work so they can make better-informed choices, spot misinformation, and resist algorithmic manipulation.
EDMO Ireland will roll out the campaign through local media literacy outreach events in partnership with DCU in the Community and the MIL CC training programme for librarians. The initiative will include workshops, talks, and practical tools designed to empower people of all ages to take more control over their digital lives.
